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Dublin Technology Center -

Redefining Workspace Solutions

Transforming spaces and inspiring collaboration, Dublin Tech Center is not just a workplace; it’s a launchpad for innovation.

Dublin Technology Center is an innovative workspace provider, offering flexible office solutions tailored to startups, entrepreneurs, and established businesses. This case study highlights how our digital marketing strategies transformed their online presence, driving engagement and growth in a competitive market.

91.2%

Conversions from Mobile Only

5,100

New Organic Users

13,826

Highest Event Count

Our Work

Website Redesign & Development
Off-Page SEO Strategies
Technical SEO Enhancements
GBP Profile Enhancement
On-Page SEO Optimization
Targeted Google Ads Campaigns
CRM System Integration
Engaging Facebook Ads

Engagement is the new currency;

digital marketing helps you invest wisely.

Dublin Technology Center is a pioneering workspace provider offering flexible office solutions designed to cater to the diverse needs of modern businesses. Our collaboration with them focused on amplifying their digital footprint to attract startups, entrepreneurs, and established companies seeking innovative workspace solutions.

The team optimized their website for search engines through SEO practices, coupled with targeted advertising campaigns across multiple platforms. Additionally, we revitalized their Google My Business profile to enhance local visibility and engagement. The results were impressive, demonstrating the effectiveness of a tailored approach and commitment to providing full-fledged digital marketing services.

Objective

Our goal was to enhance Dublin Technology Center's online visibility and streamline their customer relationship management. They faced challenges with website traffic, lead generation, and managing client data effectively. To address these, we implemented an extensive strategy involving SEO, targeted ads, and CRM integration with Nexudus. This ensured a smoother workspace management system and better customer engagement. Our strategy focused on driving high-quality traffic, boosting brand awareness, and providing Dublin Tech Center with a seamless system to manage their growing client base efficiently.

Integrated Digital Marketing Approach

We crafted a visually appealing WordPress website, integrating SEO best practices to boost organic traffic and enhance online visibility.

Targeted Ad Campaigns

Implemented Google Ads and Facebook Ads, focusing on high-intent keywords to significantly boost lead generation.

Streamlined Client Management

Integrated Nexudus CRM to enhance customer engagement and improve operational efficiency for Dublin Tech Center.

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Strategy

Our approach focused on Website Design & Development, beginning with ideation and wireframing using Figma to ensure an intuitive and aesthetically pleasing user interface. The website was developed on WordPress, offering the client a user-friendly content management system for easy updates and scalability.

To enhance visibility and drive targeted traffic, we implemented a robust Google Ads strategy that included Search Campaigns to capture high-intent search traffic, Local Campaigns to target audiences within a specific geographic area, and Performance Max Campaigns for a broader reach across multiple Google channels. Additionally, we optimized the client’s Google Business Profile (GBP) profile to improve local search visibility. By focusing on high-intent keywords, we ensured that the ads reached users who were more likely to convert, thereby maximizing the return on investment.

Results & Outcomes

Effective targeting on mobile devices, cost-efficient strategies, and a strong focus on user engagement drove exceptional results. Overall, the campaigns successfully maximized conversions, improved cost-efficiency, and enhanced audience interaction.

Mobile Optimization: 93% of clicks and 91.2% of conversions originated from mobile devices, showcasing a highly successful mobile strategy.
Search Visibility: Secured rankings for over 351 search terms, significantly improving visibility and performance on search engine result pages (SERPs).

Traffic and Engagement Growth: Direct traffic contributed 35.9% of total visits, generating 13,826 events and bolstering brand engagement.
User Acquisition and Retention: Attracted 5,400 active users and 5,100 new users, with a 67-second organic search engagement time.

Cost Efficiency and ROI: Maintained a competitive cost per conversion of $13.74 while achieving high ROI and budget optimization.
Conversion Success: Tracked 661 total conversions, with 65% attributed to button tracking and 10 high-quality lead form conversions.

Cross-Channel Performance: Cross-network channels contributed 83% of clicks, driving balanced traffic and engagement across platforms.
Campaign and Local Impact: Local actions accounted for 2.4% of conversions, while campaigns like "Summer" achieved cost-efficient results, including a $0.23 cost per link click.

Hear from Our Client

"We worked with Woosper to improve our online presence, and we are thrilled with the results! Our website experienced significant growth, attracting 5,100 new users in just two months, and we’re generating more leads than ever before. Their team was professional, knowledgeable, and responsive throughout the process. Thanks to their support, we are now recognized as a top choice for flexible office spaces in Dublin."