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Canada’s Leading Real Estate Operating Company

Mainstreet Equity Corp.

Real Estate Brand in Western Canada boosts performance with Targeted Search Campaign, Attribution and Smart Bidding

18,189

Website Clicks

1,689

Conversions

$0.44

Average cost per click

Our Work

Market Research
Digital Strategy
Geo-Fencing Display Campaign
Ad Copies Optimization
Bid Optimization
Lead Generation and Lead Management
Adword Analytics
Digital Marketing Analytics
Customer Retention
Adword Analytics

The first in a race gets the gold and the same principle is followed in Bidding Strategy.

The dilemma for every organization remains to be – “Can you spend less, while ranking higher and continue to attract leads?” Our client, the leading real estate operating company in Canada wanted to cut back on ad spend. The task we were challenged with was capturing majority of organic and paid traffic both. Woosper worked closely with the senior executives to deliver custom ads based on zip codes with optimized campaigns.

TAM (Total Addressable Market)

Conducted in-depth market research to identify the TAM, enabling targeted geo-fencing campaigns and strategic ad optimization for broader market reach.

Optimize Ad Performance

Focused on bid optimization, AdWords analytics, and digital marketing analytics to refine campaign performance and maximize ROI.

Improve Customer Retention

Implemented lead generation and management strategies, supported by data-driven insights, to build long-term customer loyalty.

Objective

Our objective with the Mainstreet project was to develop innovative digital marketing strategies that will help them achieve measurable growth. They wanted to stand out, attract quality leads, and keep ad costs in check. By conducting thorough market research, we developed a robust digital strategy and implemented effective SEO techniques to improve search rankings and attract quality leads.

Woosper was able to identify key opportunities and deliver impactful campaigns. Our mission was simple: help Mainstreet connect with the right people at the right time through smart, optimized ad campaigns—ultimately turning clicks into quality leads. By deeply understanding the unique challenges faced by them, Woosper delivered tailored solutions.

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Strategy

Along with targeting the top performing keywords, we decided to build separate landing pages for each city and apartment location. Then, we started a dedicated and geo-fencing display campaign targeting particular zip codes and nearby areas.

Outcome

With 4 weeks of continuous efforts, the Click-to-conversion rate was brought to 9.31%, which was earlier at .83%.- Data Studio
The website attracted 18,189 clicks, significantly boosting traffic and engagement with potential customers.

Reduced cost per click (CPC) to $0.44, maximizing ad efficiency and quality traffic.
Achieved 1,689 conversions, including 137 valuable phone calls from interested prospects.

Hear from Our Client

What started local and now is expanding nationally, the credit goes to Woosper strategists and Consultants. We have received 1,442 more conversions and earlier we were paying around $36/conversion but now we are paying only $4.75/conversion”