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Our Work

Pre-Launch Phase of Marketing

  • Social Media Marketing
  • Facebook Paid Marketing
  • Email Marketing
  • Influencer Marketing
  • Event Marketing
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Overview-text

Creating a Buzz for the Brand -

Right from the Inception

Realesta is an AI-powered platform made to help users find their dream home faster. It helps with real-estate investment and connects buyers and sellers for a streamlined transaction.  

They wanted a team of digital marketing services to help them spread the word about this innovative, state-of-the-art solution.  

We, at Woosper created a plan for the pre-launch, which focused on social media marketing, email marketing, event marketing, and influencer marketing, as their website was still in the development phase. The aim of these promotional activities was to create brand awareness well in advance, creating excitement about the platform, and get more pre-signups, and ensure a successful launch.  

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Objective

The aim of all the activities was to create awareness and generate excitement about Realesta, an AI-powered real estate platform, during its pre-launch phase. It included the intention of building a strong online presence and brand recognition, attracting potential users and investors, generating pre-signups and creating a waiting list for the platform, and positioning Realesta as a leading innovator in the real estate market. 

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Strategy

A multi-channel digital marketing approach was adopted to reach a wide audience and create a buzz around the platform.  

Key strategies included:

Social Media Marketing:
  • Creating engaging content that showcased the platform's benefits and unique features. 
  • Running targeted advertising campaigns on platforms like Facebook and Instagram.  
  • Sending personalized email campaigns with exclusive offers, updates, and behind-the-scenes content.

Email Marketing:

  • Organizing online and offline events, such as webinars and meetups, to connect with potential users and investors. 
  • Partnering with industry experts and thought leaders to enhance the credibility of the platform.  

Event Marketing:

  • Organizing online and offline events, such as webinars and meetups, to connect with potential users and investors. 
  • Partnering with industry experts and thought leaders to enhance the credibility of the platform.  

Influencer Marketing:

  • Collaborating with micro and macro influencers in the real estate and technology industries.
  • Creating sponsored content and product reviews to reach their audiences. 
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Results & Outcomes

Post the implementation of the multi-funnel marketing approach to support brand establishment over the digital market space, SkyHi
Technology Academy saw significant growth in a short span of just two months:

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  • 60.8%

    Open rate on Email campaigns

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  • 20+

    Mirco and Macro Influencer Collaborations

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Hear from Our Client
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"Woosper's expertise and creative approach were instrumental in creating a successful pre-launch campaign for Realesta. Their ability to understand our vision and target audience resulted in a highly effective marketing strategy. We were thrilled with the level of engagement and excitement generated, and we're confident that this will translate into a successful launch and long-term growth for our platform. "

Vish Walia & Simmi
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