Introduction
A strong online presence is essential for all brands that want to stay relevant in today’s world. At the same time, there are a few brands that still get in-person sales and can enjoy the benefits of being the favored choice of several; the new ones that are only starting out need to put in even more effort to become relevant. Search engine optimization can help these businesses create a stronger persona online and get more customers to interact with them. For this, e-Commerce SEO services are an excellent choice because they include hiring a team to assist your business get more traction and, ultimately, more sales.
In this post, we will be discussing the various tips to leverage e-Commerce SEO services for the best results.
What is SEO in E-Commerce?
E-Commerce SEO services include the marketing efforts deployed to gain traffic on the online store by making them more visible on search engine result pages (SERPs).
When you search for specific products on Google, most people get ten results on the first page, where a few are visible without the scroll, excluding the ads. Pages that have a higher ranking will have more traffic and better sales.
Paid marketing requires you to spend money to get clicks and gain visibility. On the other hand, SEO allows you to capture highly relevant audiences at minimal cost. All search engines like Google, Bing, and Yahoo rank your online store based on SEO.
For search engine optimization, you need to optimize the content on your website. To improve your e-Commerce SEO, you can opt for comprehensive improvement of product pages, website speed, product descriptions, blogging, running a technical audit on the website and more.
To optimize your webpages for higher ranking on SERPs, you can:
- Work on the keywords used on the targeted pages
- Manage the technical setup of your online store
- Ensure that your web store is mobile-friendly
All these activities have a say in whether your web pages rank on SERPs or not.
19 Tips to Make Your E-Commerce Marketing Efforts Successful
When it comes to e-Commerce SEO services, there are several similarities to normal search engine optimization services, but there are nuances that the experts must consider for extraordinary results.
1) Choosing the Right Keywords
E-Commerce sites are directly selling their products to the consumers. So, it comes as no surprise that they want to show up on results when people want to make the purchase. So, instead of choosing the most popular keywords, choosing the one that shows buyer intent can lead to better results.
Generally, how and what kind of queries show that the user is still learning about the product. Whereas buy, best deals on ‘X’ kind of queries show buying intent.
Tools like SEMrush or Google’s Keyword Planner can be used to investigate user search queries and determine the ones that get the best results.
2) Long Tail Keywords
In case of e-Commerce SEO services, long tail keywords are an essential part of the marketing efforts. Think of it this way, people searching for ‘shoes’ do not have something particular in mind and so they are only browsing the internet for options. On the other hand, someone who types in “jet black sneakers with lace up details” have already made up their mind about what they want and therefore are more likely to buy.
Long tail keywords have lower search volume but high buying intent and therefore focusing on this is ideal especially if you want to get more sales.
Long tail keywords are ideal for
- competitive niches
- To increase conversion rates
- Get a higher ranking for a new website
- Success on a limited budget
Again, you can find the most used long tail keywords using keyword search tools and the ‘People Also Ask’ section.
3) User-friendly Interface for the Win
It is impossible for an e-Commerce website to underestimate the importance of a user-friendly interface. Your users are making a purchase and, therefore, deserve the best possible experience when going through your website. It includes making your website look more trustworthy and visually appealing and improving the overall user experience.
Your ads cannot interfere with users’ view of what they want to buy, and they should give them easy navigation options using an intuitive design to remove any hassle.
Make your website clutter-free with consistent styling and make it accessible for people with disabilities for the best results.
4) Speed Analysis and Optimization
One of the elements of any website that decides whether the user would stay, or leave is the overall speed optimization of the website. As per guidelines, websites should strive for Time to First Byte of 0.8 seconds.
Keep your website speed fast, because there are plenty of options out there, and if you are slow, the user will choose another, even if you have better products on sale. This is mainly because your website reflects how you work, and if the website is slow, the company is not competent.
5) Mobile Optimization for On-the-Go Shoppers
Google’s latest update has made it mandatory for businesses to have websites that are mobile friendly. However, that has always been true for e-Commerce websites because people like to shop on their phones.
Also, most users do not want to waste their precious mobile storage space on random applications. However, a lot of them are happy keeping a few tabs open on their browser to make some purchases.
So, ensure that you give your mobile users the best experience when they decide to make the purchase on the go.
6) Product Page Optimization
Take the time to optimize pages to attract and acquire new customers and experience more conversions. It includes detailed product descriptions, utilize visual ques, and review section. We will be discussing the other two in detail later, but for now, let’s focus on product description.
Include relevant keywords in the descriptions along with the appropriate call to action. Do mention all the relevant details of the product so that the users know what they are buying. You can also include testimonials from other users to ease your customers’ minds while making the purchase.
The last thing you want to do is mislead the consumers. Mention clearly what product they would be receiving, what is made using, and how to use it. Also, mention what pain point the product is addressing (if relevant).
7) Have a Review Section
Testimonials will only take you so far. Add a review section where real buyers can add information about the product, along with images or videos of the product for better clarity on its uses. Some organizations are letting their buyers create reel-type short content on their website to give users a better understanding of the product, how to use it, and recommend it to others.
To encourage users to make such content pieces, you can offer loyalty points that they can convert into discounts.
8) Utilize Images and Other Visual Content
Visual content is an excellent choice when selling anything online. If they can see the product in use, like a dress on a model, or see someone using the product they want to buy, it can get more trust from users.
Even a short video mentioning the benefits as well as a demonstration of how to use the product will give users a good incentive to take the leap and make that first purchase.
9) Use Simple URL Structure
Simple URLs that contain attributes of that page are better than the ones with random codes. The URL itself should give maximum information about the product, including things like category, type, and name of the product.
10) Schema Markups
Schema markups help you create rich snippets on the webpages. It will give your potential buyers freedom to check details of the product before getting on the page. The different kinds of snippets that e-Commerce websites can leverage include product, review, product availability, price, or video schema.
11) Do Not Duplicate Content or Pages
You do not want your two pages to fight for the top position, so avoid any duplication of pages or content. You can achieve this by adding unique keywords on other pages, utilizing different product images, or adding suffixes to the URL.
12) Improve Your Content
Content plays a huge role in e-Commerce SEO services and strategy. Companies can choose to regularly upload high-quality content on their website to get more organic traffic, build more trust among customers, boost website ranking, and enhance the overall reputation of the organization as an expert in the niche.
The type of content that can be included on the website is:
- How-to Articles
- Articles answering frequently asked questions about the products
- Product launch updates
- Glossaries
- Testimonials
- Webinars
- Question Answer Sessions
- Video demonstrations
- User-generated content
- Webinars
These are only some of the many viable options when it comes to generating content.
13) E-Commerce Link Building
Write guest posts, utilize social media, issue press releases, create infographics, or publish whitepapers and case studies to create high-quality backlinks.
14) Internal Link to Guide Customer Journey
Internal linking can be used in e-Commerce SEO services to promote related products to users. Be it giving more options in the same category or linked products that people often buy together. It can help guide the user’s journey and make users buy more products that they might need. Let us stay that you buy a smartphone. Suggested purchases can include earbuds from the same brand at discounted price if bought together.
15) Ensure Easy Social Sharing
People like to get feedback before making a purchase. Also, several people want to share their findings with friends and family easily. Allowing easy sharing of links through the webpages will give you more traffic, visibility, improve local SEO, enhance brand recognition and increase backlinks.
16) Add a Sitemap
A sitemap offers a visual representation of your website, detailing all the pages on the site along with all the subcategories, products, and other content within those pages.
17) Add the Sale Section
The online shopping world relies on limited-period deals and the best prices to get more customers. So, the addition of a dedicated sales section on the website can give your users a little more incentive to browse to catch that sweet deal. Then, you can leverage the attention to upsell or cross-sell other products.
18) Make the Checkout Process Easy
It is truly a shame when the user shows intent to make the purchase, but the checkout process harasses them so much that they leave. Let your users pay with their preferred method and ensure that they have a seamless experience with you to mitigate such occurrences.
19) Influencer Marketing
Partner with influencers to bring more relevant eyes on your brand. It will add to your portfolio of customers, help you build more links, and lead to more sales.
The Importance of Getting the Right Team
An e-Commerce website requires a dedicated team to work on both e-Commerce SEO services and paid campaigns so that they have enough time to manage the other parts of the work. The best SEO service provider for the job is one who has experience with similar organizations and can offer you the right team for the job.
A good team will help you get more traffic, sales, and create strategies and campaign ideas to garner more attention.
So, get digital marketing agency in usa by getting in touch with us today and start your journey of successful online store.
Leverage E-Commerce SEO Services
A competent e-Commerce SEO services team comes with ideas, strategies, and custom solutions to make your brand pop in the sea that is the online world. While you can implement some of these strategies, it is better to hire a team of experts to manage your marketing work.
Get in touch with Woosper to discuss how you can leverage the services to make your brand not only famous but also profitable.
FAQ
Is E-Commerce SEO different?
Normal SEO aims at increasing traffic on various topics and industries. E-Commerce SEO has a narrower approach with the aim of attracting customers who want to buy the products online. It is more precise, and requires integration of relevant keywords in metadata, blog posts, and product descriptions.
How long does e-Commerce SEO take?
All SEO practices take 4-6 months to get some results. For brand-new websites, it can take upwards of 12 months to see any results, and well-established websites can start getting results within 1 to 3 months.
What is Upsell and Cross-sell?
Upselling includes encouraging customers to purchase a comparably higher-end product than the one they are currently considering. On the other hand, cross-selling revolves around getting customers to buy related or complementary items.
Top 3 Tips in e-Commerce SEO Services
Internal linking, creating high-quality backlinks, and keeping an easy checkout are three most crucial things that you can do to ensure that your marketing efforts actually yield results.
