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E-commerce Strategy

Strategic Guide on E-Commerce Growth with SEO & PPC

E-Commerce

Growing an e-commerce store is not easy in this competitive era. Businesses need a strategic digital marketing approach to grow traffic and sales which combines e-commerce SEO and PPC.

In this blog, we will explore how e-commerce PPC and SEO work, their key benefits, differences, best practices, and how businesses can utilize both & relevant case studies.

What is E-commerce SEO?

E-commerce SEO refers to the practice of optimizing an online store so that it appears higher in search engine rankings. It entails optimizing website structure, content, and technicalities to generate organic traffic and boost conversions.

Importance of SEO for Online Stores

  • Increases organic traffic without spending money on ads.
  • Enhances customer trust and strengthens brand credibility.
  • Streamlines user experience (UX) and website performance.
  • Assists e-commerce websites to compete with larger marketplaces.

Key elements of e-commerce SEO:

Best Practices for Implementing E-commerce SEO

Optimizing Product Pages for Higher Rankings

Your product pages are the backbone of your e-commerce site and optimizing them ensures they rank well in search engines. Implement the following e-commerce SEO tips for optimizing the product pages of your website:

  • Select product titles that both stand out and describe their content.
  • Write detailed, SEO-optimized product descriptions.
  • The optimization of images and videos should be done while maintaining quality standards.
  • Keep URLs short, clean, and keyword rich.
  • Add structured data (schema markup) for better visibility.

Leveraging User-Generated Content & Reviews

Customer reviews and user-generated content (UGC) enhance credibility and influence purchasing decisions while improving SEO.

  • Encourage and display customer reviews.
  • Integrate Q&A sections on product pages.
  • Utilize customer photos and videos in your content.
  • Send automated post-purchase emails encouraging customers to leave reviews.

Improving Internal Linking & Navigation

A solid internal linking structure makes website navigation easier, spreads link equity and allows search engines to scan your pages more effectively.

  • Use Breadcrumb Navigation to explore your website, which improves UX and helps search engines grasp site hierarchy.
  • Link Related Products and Categories to keep users interested and help them through the purchasing process.
  • Choose Descriptive Anchor Text with keywords which explain precisely what the target page contains.
  • Create an SEO-Friendly Site Architecture with category pages, subcategories, and well-organized product listings.

Enhancing Mobile Usability and Core Web Vitals

Mobile commerce is expanding at a fast pace, so it is imperative to have a smooth experience on tablets and smartphones.

As a matter of fact, retail e-commerce sales are estimated to exceed 4.3 trillion U.S. dollars worldwide in 2025, and this figure is expected to grow more in the future.

  • Ensure your website is mobile-friendly by prioritizing mobile-first indexing.
  • Boost speed by compressing images, enabling lazy loading, and minimizing scripts.
  • Make navigation effortless with clear buttons, simple menus, and an intuitive layout.
  • Keep an eye on Core Web Vitals (LCP, INP, CLS) to guarantee fast, smooth, and stable page experiences.

For expert guidance, you can partner with e-commerce SEO services to optimize your website efficiently.

After learning about e-commerce SEO, now let’s take a look at how PPC works in e-commerce:

What is PPC and How Does It Work?

PPC is a digital advertising approach in which businesses pay a charge when their ad is clicked. It enables e-commerce enterprises to appear at the top of search results and social media feeds, resulting in instant traffic to product pages.

Benefits of E-Commerce PPC for Online Stores

  1. Immediate traffic and conversions.
  2. Highly targeted ads based on demographics, interests, and behaviors.
  3. Scalability with budget control.
  4. Detailed performance tracking for optimization.

Types of PPC Ads for E-commerce

  • Google Shopping Ads: Display product images, prices, and reviews directly in search results.
  • Search & Display Ads: Target keyword-based searches and place ads on relevant websites.
  • Performance Max: Uses automation to optimize ads across Google’s channels.
  • Retargeting Ads: Re-engage visitors who didn’t convert on their first visit.
  • Social Media Marketing: Run ads on social media platforms such as Snapchat, Instagram, TikTok, and more.

Strategies for Effective PPC Management

Successful PPC campaigns require a strategic approach to maximize ad performance and return on investment. Here are key strategies to enhance e-commerce PPC management.

Keyword Targeting & Ad Copy Optimization

The right keywords ensure your ads reach the right audience at the right time.

  • Conduct thorough keyword research and focus on high-intent keywords.
  • Use negative keywords to eliminate irrelevant traffic.
  • Craft compelling ad copy with strong CTAs and A/B test variations.

Setting Up High-Converting Landing Pages

A well-designed landing page can make or break a PPC campaign. Your ad might attract clicks, but conversions happen on the landing page.

  • Ensure a clean, mobile-friendly design with a clear headline and strong CTA.
  • Highlight key benefits and minimize distractions for better conversions.

Budgeting & Bidding Strategies

Effective budgeting and bidding ensure that you’re maximizing your ad spend without overspending on low-performing keywords.

  • Set a realistic budget and allocate more to high-performing keywords.
  • Use automated or manual bidding based on campaign goals.
  • Optimize with geo-targeting and audience segmentation.

Performance Tracking & Optimization: Enhanced Conversion

Continuous performance monitoring and optimization are key to a successful PPC strategy. Without e-commerce tracking, you won’t know what’s working and what needs improvement.

  • Track key metrics like CTR, CPC, and ROAS using Google Ads and Analytics.
  • Continuously optimize ad copy, bids, and landing pages based on data.
  • Implement A/B testing and remarketing to improve conversions.

Businesses can improve conversions and ROI by implementing these effective strategies and collaborating with PPC advertising services.  

SEO vs. PPC: Which One is Better for E-commerce?  

SEO and PPC advertising are two of the most effective digital marketing strategies for growing an e-commerce business. While both aim to increase website traffic and sales, they function differently and offer unique advantages.  

Let’s break down the key differences, benefits, and how to use both strategies together for maximum e-commerce success.  

Feature  SEO  PPC 
Traffic Source  Organic search results  Paid ads (Google Ads, Social Media) 
Cost  Free clicks, but requires investment in content & optimization  Pay-per-click model, costs depend on competition 
Time to Results  Takes months to build rankings  Immediate visibility & traffic 
Longevity  Long-lasting results if maintained  Traffic stops once budget runs out 
Click-Through Rate (CTR)  Higher trust & CTR in organic results  Lower CTR but better targeting control 
Best For  Long-term brand authority & cost-effective traffic  Quick sales, promotions, and highly targeted campaigns 

Short-Term vs. Long-Term Benefits

SEO (Long-Term Growth)

  • Builds brand authority and credibility.
  • Provides consistent, free traffic once rankings are achieved.
  • Increases customer trust, as users prefer organic results.

PPC (Immediate Impact)

  • Drives instant traffic and sales.
  • Targets specific audiences with highly personalized ads.
  • Helps test and refine keyword strategies for SEO.

Key takeaway: SEO is a long-term investment, while PPC delivers fast results. Combining both ensures steady, sustainable growth.

How to Use Both for Maximum Growth  

PPC for Quick Wins: Fast traffic, precise targeting, ideal for product launches and promotions.  

SEO for Stability: Builds authority, increases organic traffic, and improves ROI over time.  

How to Combine SEO and PPC for E-commerce Success?

A combined SEO + PPC strategy ensures maximum visibility, traffic, and conversions. Here’s how to integrate both effectively:  

  • Leverage PPC Insights for SEO:  

Use high-performing paid keywords to improve your organic search strategy. 

  • Retarget to Boost Organic Reach:  

Re-engage past visitors with paid ads to drive more conversions. 

  • Keep Content and Ads Aligned:  

Ensure consistency between your organic content and paid campaigns for a seamless experience. 

  • Test, Learn, and Optimize:  

Use A/B testing from ads to refine your content and improve engagement. 

Case Study: Successful SEO & PPC Implementation for an E-commerce Brand  

Implementing SEO and PPC strategies can significantly enhance an e-commerce brand’s online presence, increasing traffic and sales. Here are concise overviews of three successful case studies:  

JemJem (Refurbished Apple Devices)  

Challenges: Weak brand presence.
Strategies: SEO fixes post-migration, content marketing, and PPC optimization.
Results: Getting traffic in thousands for brand keywords, 135K+ sessions, stronger brand visibility. 

Oh My Print Solutions (Printing Services)  

Challenges: High conversion optimization costs and low search campaign effectiveness.
Strategies: Website optimization, PPC keyword research, remarketing.
Results: 6.22M impressions, 103K clicks, 4.17K conversions.

The Chocolate Factory Thailand (E-commerce Pivot)  

Challenges: Shift from physical to online sales during COVID-19.
Strategies: Market research, content strategy, high-quality visuals.
Results: 50% increase in online sales, 20% growth in customer base, and 30% rise in revenue.  

Key Takeaways:  

  • SEO audits & content strategies boost organic traffic.  
  • Data-driven PPC improves clicks & conversions.  
  • Adaptability ensures long-term business growth.  
  • User experience & branding drive higher engagement.   

Conclusion  

To wrap it up, optimizing an e-commerce business requires a strategic combination of SEO and PPC to drive traffic, boost visibility, and increase conversions. It is important to keep up with algorithm updates, use advanced tools, and refine strategies for success. While in-house management is possible, expert SEO services and PPC advertising assistance drive higher ROI and sustainable growth, keeping e-commerce brands competitive.  

Take your e-commerce brand to the next level—talk to our SEO & PPC specialists now!  

FAQ

 

 

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SEO Updates

11 Technical SEO Updates You Must Implement in 2025

technical seo 2025

Businesses must possess the necessary technical know-how and implement it to secure a dominant position in the digital market by 2025. This is where Technical SEO comes in. This is essential for boosting website performance and visibility in search engines. From optimizing site speed to enhancing mobile usability, these factors significantly impact rankings. With professional SEO services, you can address complex technical issues effectively. Since search engines now prioritize user experience, technical SEO has become more important than ever. Here, we break down the 11 most important technical SEO aspects for 2025 to help you achieve sustainable online growth.  

What is Technical SEO?   

Technical SEO is the optimization of a website’s infrastructure to make it crawl, index, and rank better on search engines. In contrast to on-page SEO, which concentrates on keywords and content, technical SEO takes care of a website’s backend components, including its usability, security, performance, and structure. Enhancing elements like mobile responsiveness, XML sitemaps, and site architecture all contribute to increased search engine visibility. Working with the best SEO marketing company will ensure that your website is technically optimized to its maximum potential.  

How Technical SEO Works?

  • Crawlability: Guarantees that search engines are able to access and analyze all of the website’s pages.  
  • Site structure: Creating a website’s general layout to make it easier for users and search engines to navigate. 
  • Site speed: Better loading speed of website pages leads to improved user experience and simultaneously lowering its bounce rates. 
  • Secure HTTPS: Boosts ranks and guarantees that the website is secure with SSL certification.  
  • XML sitemaps: These helps search engines understand the website structure and index it properly. 
  • Canonical tags: Direct search engines to the desired page version, preventing duplicate content problems.  
  • Mobile friendliness: Google now uses mobile-first indexing to optimize the site for smooth mobile usability. 

Why Technical SEO is Important?

  • Enhances Search Engine Visibility: This makes it easier for search engines to properly crawl and index your website, which raises its ranking. 
  • Improves User Experience: Websites that are quick, responsive, and simple to use keep visitors interested and lower bounce rates. 
  • Boosts Website Speed: A quicker website has better search engine ranks and more loyal visitors. 
  • Boosts Website Security: SSL certificates protect user data, enhancing trust and ranking potential.   
  • Supports Content Strategy: A technically sound website allows better content visibility and performance.   

11 Essential Technical SEO Practices for Better Rankings  

Enhance Crawlability and Indexability

To ensure that your website is searchable by search engines, you must prioritize factors such as crawlability and indexability. The correct use of site structure, broken link corrections, and proper robots.txt files can assist search engines in locating your content more efficiently. 

Why It Matters: Improving these aspects increases organic traffic. If search engines struggle to crawl or index your site, valuable content may remain hidden, leading to lost visibility and engagement opportunities.   

Actionable Tips:

  • Audit your website regularly for broken links and outdated URLs.   
  • Optimize your robots.txt file to allow access to critical pages.   
  • Create and maintain an updated XML sitemap to reflect site changes.   

Review the Role of LLM Bots for Your Business   

Powerful AI technologies called large language models (LLMs) can evaluate data and produce writing that is similar to that of a person. Businesses find them helpful as they improve content development, optimize SEO techniques, and use chatbots to automate client interactions.  

Why It Matters: Utilizing LLMs can significantly improve content quality and relevance, leading to better engagement rates. They help refine SEO strategies based on real-time data analysis, driving more traffic to your site.   

Actionable Tips:   

  • Implement LLMs to generate high-quality, keyword-aligned content.   
  • Use LLMs for SERP analysis to identify content gaps.   
  • Automate technical SEO tasks like optimizing meta descriptions with LLM assistance.   

Optimize Structured Data   

Structured data is a defined format that allows search engines to comprehend the context of your information. By using schema markup, you can enhance how your pages appear in search results, perhaps leading to rich snippets.  

Why It Matters: Optimizing structured data raises click-through rates by improving visibility in search results. Accurate search engine interpretation improves user experience by presenting pertinent facts upfront.   

Actionable Tips:   

  • Use Schema.org vocabulary to implement relevant structured data.   
  • Regularly test structured data with Google’s Rich Results Test tool.   
  • Ensure all critical pages have appropriate schema markup applied consistently.   

AI & Voice Search Optimization   

AI-driven voice search optimization enhances content, making it easily discoverable through voice queries. This involves comprehending user intent behind voice searches and applying natural language processing (NLP) methods. In fact, according to SEO experts, the number of voice search inquiries each month will rise from one billion to two billion by 2024. This highlight the rapid growth of this trend.

voice searchWhy It Matters: With the rise of smart speakers and voice assistants, optimizing for voice search is crucial for capturing new audiences. Tailored strategies improve visibility in this growing segment of search traffic.   

Actionable Tips:   

  • Incorporate conversational keywords into your content strategy.   
  • Optimize FAQs on your site as they align well with voice search queries.   
  • Use structured data markup to enhance how information appears in voice search results.   

Address 1% Fixes to Improve Performance   

“1% fixes” are little yet effective changes that can greatly improve a website’s performance. These include speeding up website loads, decreasing server response times, and optimizing pictures.  

Why It Matters: Small adjustments collectively enhance user experience and site performance. Improved performance positively influences search engine rankings since page speed is a critical ranking factor affecting user engagement.   

Actionable Tips:   

  • Conduct performance audits using tools like Google PageSpeed Insights.   
  • Compress images without losing quality using tools like TinyPNG.   
  • Optimize server configurations and reduce response times for better performance.  

Explore New Web Development Properties   

The use of modern technologies like Progressive Web Apps (PWAs) and responsive design frameworks allows for the exploration of new web development features. These innovations improve the usability and accessibility of the web on a variety of platforms. 

Why It Matters: Utilizing the most recent technological advancements is essential to maintaining a competitive and user-friendly website. Increasing client satisfaction and engagement through functional improvements is crucial to retaining site visits. Proper optimization can enhance the online presence of your brand significantly when associated with the best digital marketing services. 

Actionable Tips:   

  • Experiment with PWAs for a native app-like experience on the web.   
  • Utilize responsive design frameworks like Bootstrap or Tailwind CSS.   
  • Stay updated on emerging web standards by following industry blogs and forums.   

Reevaluate Old 301 Redirects   

301 redirects permanently direct users from one URL to another. Regularly reevaluating these redirects ensures they remain relevant and do not lead users to outdated or irrelevant pages.   

Why It Matters: Properly managed 301 redirects maintain link equity from old pages while preventing users from encountering dead ends. This is essential for preserving traffic levels and ensuring a seamless user experience.   

Actionable Tips:   

  • Audit existing 301 redirects regularly to ensure they point to relevant content.   
  • Remove unnecessary redirects that may slow down page loading times.   
  • Use tools like Screaming Frog SEO Spider to identify redirect chains or loops.   

Use Edge SEO for Time-to-Optimization   

Edge SEO involves implementing optimizations at the edge of the network rather than on the origin server. This approach allows for faster adjustments without requiring changes to the core website infrastructure.   

Why It Matters: Leveraging Edge SEO enables quicker load times and improved performance since changes are made closer to the user’s location. This reduces latency and enhances the overall user experience significantly.   

Actionable Tips:   

  • Utilize Content Delivery Networks (CDNs) that support Edge SEO capabilities.   
  • Implement real-time modifications such as A/B testing at the edge.   
  • Monitor performance metrics post-deployment to assess the impact on load times effectively.   

Implement HTTPS for a Secure Browsing Experience   

By encrypting data as it travels between users’ browsers and websites, HTTPS (HyperText Transfer Protocol Secure) increases security. Protecting sensitive data, such as payment or personal information, requires the replacement of HTTP with a secure protocol like HTTPS. 

Why It Matters: Using HTTPS secures user data while boosting trustworthiness in users’ eyes. Google considers HTTPS a ranking factor, so implementing it can significantly influence SEO performance.   

Actionable Tips:   

  • Obtain an SSL certificate from a trusted provider for secure connections.   
  • Update all internal links within your site to use HTTPS protocol.   
  • Redirect HTTP traffic to HTTPS using 301 redirects effectively.   

Core Web Vitals Optimization   

Core Web Vitals are metrics that evaluate the actual user experience of websites in terms of their visual stability, interaction, and loading speed. To greatly increase the general usability of the site, these metrics must be optimized.Core-Web-VitalsWhy It Matters: Google uses Core Web Vitals as ranking signals, thus, optimizing them can lead to better visibility in search results. A site that performs well enhances user satisfaction and engagement levels considerably.   

Actionable Tips:   

  • Monitor Core Web Vitals using Google Search Console or PageSpeed Insights tools.  
  • Optimize images and leverage browser caching techniques to improve loading times.   
  • Minimize JavaScript execution time effectively to enhance interactivity scores consistently.   

Monitor Performance with SEO Tools and Analytics   

Monitoring website performance involves utilizing various SEO WordPress plugins and analytics platforms to track key metrics. This includes traffic sources, bounce rates, conversion rates, and keyword rankings.  

Why It Matters: Regular monitoring provides insights into how well your SEO strategies perform over time. Understanding user behavior allows businesses to make informed decisions about future optimizations based on actual data trends observed consistently.   

Actionable Tips:   

  • Set up Google Analytics or similar tools to track visitor behavior comprehensively over time.   
  • Use SEO tools like SEMrush or Ahrefs to track and analyze keywords and competitive insights effectively.   
  • Regularly review performance reports to adjust strategies based on findings observed consistently.   

Conclusion    

In a nutshell, technical SEO is a non-negotiable aspect of achieving digital success in 2025. Setting these tactics as the topmost priority enhances your website’s search engine ranking, and user experience. Each improvement, from making site speed better to optimizing for voice search, enhances the functionality of your website. You can stay ahead of the competition by routinely assessing and improving the technical features of your website. Investing time and effort into these priorities will solidify your website’s foundation for better rankings, traffic, and sustained growth. 

Need help with technical SEO? Let’s work together— reach out to us today!   

FAQ

The main objective of technical SEO is to improve a website's usability, crawlability, and functioning. Adhering to search engine criteria is required to achieve higher results and improved engagement.   

Advanced technical SEO techniques include using automation, optimizing servers, and putting structured data into practice to enhance website performance. These methods boost exposure and ranks by assisting search engines in comprehending information.  

Indeed, technical SEO frequently requires coding skills to fix site issues, apply structured data, and enhance performance. However, many technologies make technical jobs easier for non-programmers.   

Learn site architecture, improve performance, and use structured data to become an expert in technical SEO. Working with the best SEO marketing company can accelerate your success and expertise.  

Categories
E-Commerce SEO Services  

E-Commerce SEO Services – Make Your Online Shop Pop with These 19 SEO Tips

E-Commerce SEO Services

Introduction

A strong online presence is essential for all brands that want to stay relevant in today’s world. At the same time, there are a few brands that still get in-person sales and can enjoy the benefits of being the favored choice of several; the new ones that are only starting out need to put in even more effort to become relevant. Search engine optimization can help these businesses create a stronger persona online and get more customers to interact with them. For this, e-Commerce SEO services are an excellent choice because they include hiring a team to assist your business get more traction and, ultimately, more sales.

In this post, we will be discussing the various tips to leverage e-Commerce SEO services for the best results.

What is SEO in E-Commerce?

E-Commerce SEO services include the marketing efforts deployed to gain traffic on the online store by making them more visible on search engine result pages (SERPs).

When you search for specific products on Google, most people get ten results on the first page, where a few are visible without the scroll, excluding the ads. Pages that have a higher ranking will have more traffic and better sales.

SEO in E-Commerce

Paid marketing requires you to spend money to get clicks and gain visibility. On the other hand, SEO allows you to capture highly relevant audiences at minimal cost. All search engines like Google, Bing, and Yahoo rank your online store based on SEO.

For search engine optimization, you need to optimize the content on your website. To improve your e-Commerce SEO, you can opt for comprehensive improvement of product pages, website speed, product descriptions, blogging, running a technical audit on the website and more.

To optimize your webpages for higher ranking on SERPs, you can:

  • Work on the keywords used on the targeted pages
  • Manage the technical setup of your online store
  • Ensure that your web store is mobile-friendly

All these activities have a say in whether your web pages rank on SERPs or not.

19 Tips to Make Your E-Commerce Marketing Efforts Successful

When it comes to e-Commerce SEO services, there are several similarities to normal search engine optimization services, but there are nuances that the experts must consider for extraordinary results.

1) Choosing the Right Keywords

E-Commerce sites are directly selling their products to the consumers. So, it comes as no surprise that they want to show up on results when people want to make the purchase. So, instead of choosing the most popular keywords, choosing the one that shows buyer intent can lead to better results.

Keyword

Generally, how and what kind of queries show that the user is still learning about the product. Whereas buy, best deals on ‘X’ kind of queries show buying intent.

Tools like SEMrush or Google’s Keyword Planner can be used to investigate user search queries and determine the ones that get the best results.

2) Long Tail Keywords

In case of e-Commerce SEO services, long tail keywords are an essential part of the marketing efforts. Think of it this way, people searching for ‘shoes’ do not have something particular in mind and so they are only browsing the internet for options. On the other hand, someone who types in “jet black sneakers with lace up details” have already made up their mind about what they want and therefore are more likely to buy.

Long tail keywords have lower search volume but high buying intent and therefore focusing on this is ideal especially if you want to get more sales.

Long tail keywords are ideal for

  • competitive niches
  • To increase conversion rates
  • Get a higher ranking for a new website
  • Success on a limited budget

Again, you can find the most used long tail keywords using keyword search tools and the ‘People Also Ask’ section.

3) User-friendly Interface for the Win

It is impossible for an e-Commerce website to underestimate the importance of a user-friendly interface. Your users are making a purchase and, therefore, deserve the best possible experience when going through your website. It includes making your website look more trustworthy and visually appealing and improving the overall user experience.

Your ads cannot interfere with users’ view of what they want to buy, and they should give them easy navigation options using an intuitive design to remove any hassle.

Make your website clutter-free with consistent styling and make it accessible for people with disabilities for the best results.

4) Speed Analysis and Optimization

One of the elements of any website that decides whether the user would stay, or leave is the overall speed optimization of the website. As per guidelines, websites should strive for Time to First Byte of 0.8 seconds.

Speed Analysis and Optimization

Keep your website speed fast, because there are plenty of options out there, and if you are slow, the user will choose another, even if you have better products on sale. This is mainly because your website reflects how you work, and if the website is slow, the company is not competent.

5) Mobile Optimization for On-the-Go Shoppers

Google’s latest update has made it mandatory for businesses to have websites that are mobile friendly. However, that has always been true for e-Commerce websites because people like to shop on their phones.

Also, most users do not want to waste their precious mobile storage space on random applications. However, a lot of them are happy keeping a few tabs open on their browser to make some purchases.

So, ensure that you give your mobile users the best experience when they decide to make the purchase on the go.

6) Product Page Optimization

Take the time to optimize pages to attract and acquire new customers and experience more conversions. It includes detailed product descriptions, utilize visual ques, and review section. We will be discussing the other two in detail later, but for now, let’s focus on product description.

Product Page Optimization

Include relevant keywords in the descriptions along with the appropriate call to action. Do mention all the relevant details of the product so that the users know what they are buying. You can also include testimonials from other users to ease your customers’ minds while making the purchase.

The last thing you want to do is mislead the consumers. Mention clearly what product they would be receiving, what is made using, and how to use it. Also, mention what pain point the product is addressing (if relevant).

7) Have a Review Section

Testimonials will only take you so far. Add a review section where real buyers can add information about the product, along with images or videos of the product for better clarity on its uses. Some organizations are letting their buyers create reel-type short content on their website to give users a better understanding of the product, how to use it, and recommend it to others.

To encourage users to make such content pieces, you can offer loyalty points that they can convert into discounts.

8) Utilize Images and Other Visual Content

Visual content is an excellent choice when selling anything online. If they can see the product in use, like a dress on a model, or see someone using the product they want to buy, it can get more trust from users.

Even a short video mentioning the benefits as well as a demonstration of how to use the product will give users a good incentive to take the leap and make that first purchase.

9) Use Simple URL Structure

Simple URLs that contain attributes of that page are better than the ones with random codes. The URL itself should give maximum information about the product, including things like category, type, and name of the product.

URL Structure

10) Schema Markups

Schema markups help you create rich snippets on the webpages. It will give your potential buyers freedom to check details of the product before getting on the page. The different kinds of snippets that e-Commerce websites can leverage include product, review, product availability, price, or video schema.

11) Do Not Duplicate Content or Pages

You do not want your two pages to fight for the top position, so avoid any duplication of pages or content. You can achieve this by adding unique keywords on other pages, utilizing different product images, or adding suffixes to the URL.

12) Improve Your Content

Content plays a huge role in e-Commerce SEO services and strategy. Companies can choose to regularly upload high-quality content on their website to get more organic traffic, build more trust among customers, boost website ranking, and enhance the overall reputation of the organization as an expert in the niche.

Improve Your Content

The type of content that can be included on the website is:

  • How-to Articles
  • Articles answering frequently asked questions about the products
  • Product launch updates
  • Glossaries
  • Testimonials
  • Webinars
  • Question Answer Sessions
  • Video demonstrations
  • User-generated content
  • Webinars

These are only some of the many viable options when it comes to generating content.

13) E-Commerce Link Building

Write guest posts, utilize social media, issue press releases, create infographics, or publish whitepapers and case studies to create high-quality backlinks.

14) Internal Link to Guide Customer Journey

Internal linking can be used in e-Commerce SEO services to promote related products to users. Be it giving more options in the same category or linked products that people often buy together. It can help guide the user’s journey and make users buy more products that they might need. Let us stay that you buy a smartphone. Suggested purchases can include earbuds from the same brand at discounted price if bought together.

15) Ensure Easy Social SharingSocial Sharing

People like to get feedback before making a purchase. Also, several people want to share their findings with friends and family easily. Allowing easy sharing of links through the webpages will give you more traffic, visibility, improve local SEO, enhance brand recognition and increase backlinks.

16) Add a Sitemap

A sitemap offers a visual representation of your website, detailing all the pages on the site along with all the subcategories, products, and other content within those pages.

17) Add the Sale Section

The online shopping world relies on limited-period deals and the best prices to get more customers. So, the addition of a dedicated sales section on the website can give your users a little more incentive to browse to catch that sweet deal. Then, you can leverage the attention to upsell or cross-sell other products.

18) Make the Checkout Process Easy

It is truly a shame when the user shows intent to make the purchase, but the checkout process harasses them so much that they leave. Let your users pay with their preferred method and ensure that they have a seamless experience with you to mitigate such occurrences.

19) Influencer Marketing

Partner with influencers to bring more relevant eyes on your brand. It will add to your portfolio of customers, help you build more links, and lead to more sales.

Influencer Marketing

The Importance of Getting the Right Team

An e-Commerce website requires a dedicated team to work on both e-Commerce SEO services and paid campaigns so that they have enough time to manage the other parts of the work. The best SEO service provider for the job is one who has experience with similar organizations and can offer you the right team for the job.

A good team will help you get more traffic, sales, and create strategies and campaign ideas to garner more attention.

So, get digital marketing agency in usa by getting in touch with us today and start your journey of successful online store.

Leverage E-Commerce SEO Services

A competent e-Commerce SEO services team comes with ideas, strategies, and custom solutions to make your brand pop in the sea that is the online world. While you can implement some of these strategies, it is better to hire a team of experts to manage your marketing work.

Get in touch with Woosper to discuss how you can leverage the services to make your brand not only famous but also profitable.

FAQ

Normal SEO aims at increasing traffic on various topics and industries. E-Commerce SEO has a narrower approach with the aim of attracting customers who want to buy the products online. It is more precise, and requires integration of relevant keywords in metadata, blog posts, and product descriptions.  

All SEO practices take 4-6 months to get some results. For brand-new websites, it can take upwards of 12 months to see any results, and well-established websites can start getting results within 1 to 3 months.   

Upselling includes encouraging customers to purchase a comparably higher-end product than the one they are currently considering. On the other hand, cross-selling revolves around getting customers to buy related or complementary items.   

Internal linking, creating high-quality backlinks, and keeping an easy checkout are three most crucial things that you can do to ensure that your marketing efforts actually yield results.