Want to unlock your company’s potential? Have you ever assessed the output of every effort made by you and your team?
Well, maybe you have an excellent marketing strategy in mind; however, you have not aligned it till now with your business goals.
So, now is the time to align your business, digital and brand marketing strategiesfor the growth of your business and eventually establish yourself as a successful brand in your respective sector. This ensures that marketing initiatives planned for a specific time frame will significantly influence the “big picture” of your brand.
Need for Alignment of Business, and Marketing Strategies!
It’s advantageous for your marketing crew to be more accountable if your marketing operations are coordinated with business objectives. In addition to helping, you spontaneously produce key performance indicators (KPIs) that show whether or not you are doing it properly; it adds up to highly measurable strata.
By carefully aligning your marketing goals, you can significantly enhance organizational productivity and efficiency. Your team will work as a cohesive unit with a clear direction if all your employees work for the same defined purposes. Also, you will find that your team members work cohesively as an organized association for the same ultimate objective, i.e., success.
How to Align Your Business, Brand, and Marketing Strategies for Success?
A competitive benefit is something unique to a business or industry that cannot be easily imitated. The internally created value is what differentiates the business from its rivals.
It would be best if you choose your business strategy before you can create your marketing strategy and plan. Probably, you are already familiar with Michael Porter and his strategic ideas. Your company’s vision, priorities, and the efforts that must be carried out in order to succeed are all outlined in your business plan.
He is renowned for stating, “The strategy targets either cost leadership, distinctiveness, or focus.” These three generic strategies of Porter can be used in any type or size of business.
Choosing a method to bring about a desired future is the essence of strategy. That makes clear both what you will do and what you won’t.
Now the most crucial question is how you align the different strategies to make your business a complete blockbuster. Here are a few ways to grab it:
Thorough Understanding of Your Brand
Undoubtedly, every brand should be based on a set of core values & aspirations, such as what is its ultimate objective? How do you like your business to be seen by your consumers?
You wouldn’t believe that even goal setting is so crucial; still, majority of businesses fail to achieve strategic objectives.
Once you have analyzed the ultimate goal of your business, it is now imperative for you to align your business activities accordingly. This is crucial because a misalignedonline marketing strategyresults in a big failure for your brand and gives you a setback.
Know Your Audience
Understanding your client’s needs and how to deliver your product or service to them most efficiently are crucial for corporate success in any venture. You must learn so much more about these people than just their names, ages, genders, and salaries since your understanding of them must be so in-depth.
Understanding what your customers want to watch, listen to, and read, as well as their hobbies and interests, can give you a competitive edge. You must use all the information, including knowledge about your customers’ purchasing patterns.
Refine Your Brand Messaging
Brand messaging is crucial to your business’s success. It is an essential component of your overall marketing plan and can improve client relations. Even the best messages periodically need to be modified because not all messages are made equal. You can refine your brand messaging by creating an irresistible call to action & test, testing the message in different channels, testing your message against competitors’ messages, and finally refining your message till you are satisfied with the results.
Define Your Competitive Benefit
From the customer’s perspective, a company’s competitive end is what distinguishes it from its competitors. The term “competitive advantage” is company’s capability to produce goods or offer services more fruitfully than its rivals. It enables a business to produce value for the business and its shareholders while achieving more significant margins.
Bottom Line
In conclusion, integrating digital marketing strategy with organizational objectives is essential for any business to succeed. Businesses may make sure that their marketing initiatives closely coordinate with their overall goals, target audience, and KPIs by adhering to these tried-and-true tips.
Companies can successfully advertise their goods or services to the appropriate audience and produce the results they want by using a clearly defined marketing plan, ongoing evaluation, and improvements.
Businesses may drive development, boost revenue, and eventually develop a powerful brand that connects with their target audience by merging online marketing strategy with business objectives.
The best brand marketing strategies focus on creating a compelling brand story, engaging with the target audience through personalized content, leveraging social media and influencers, implementing memorable experiential marketing campaigns, and maintaining consistent messaging across all channels. Building emotional connections and fostering brand loyalty are also crucial elements for success.
The best branding strategy is one that aligns with the company's values, resonates with the target audience, and communicates a unique value proposition. It involves creating a cohesive brand identity, utilizing consistent messaging across all touchpoints, building emotional connections with customers, and adapting to market trends while staying true to the brand's core essence.
A brand strategy is important because it defines a company's identity, differentiates it from competitors, and guides all marketing efforts. It fosters customer trust, loyalty, and emotional connections, ultimately leading to increased brand recognition, customer retention, and long-term business success.
Brand marketing examples include memorable logos like Nike's swoosh, emotional advertising campaigns like Coca-Cola's "Share a Coke," and engaging social media presence like Wendy's witty tweets. These strategies reinforce brand identity, resonate with audiences, and cultivate lasting connections with consumers.
The benefits of branding include increased brand recognition, customer loyalty, and trust. It enables companies to differentiate themselves in the market, charge premium prices, attract new customers through referrals, and build a positive brand image that leads to long-term business growth and success.
The role of branding in marketing is to create a unique and consistent identity for a company or product. It helps differentiate the brand, build emotional connections with the target audience, and foster customer loyalty, thereby influencing purchase decisions and long-term customer relationships.
The ability to maintain a cohesive identity across all touchpoints, from visual elements to messaging is the key to brand recognition and trust. Besides, it is consistency that helps establish a strong brand image, leading to increased customer loyalty and a distinct market position.
Brand marketing is necessary because it creates a unique identity and emotional connection with consumers. It enhances brand recognition, builds trust, and differentiates a product or service from competitors. Effective brand marketing leads to increased customer loyalty, greater market share, and long-term business success.
Digital marketing strategy is a comprehensive plan outlining how businesses leverage online channels to reach their target audience, achieve marketing objectives, and foster brand growth. It involves tactics like SEO, content marketing, social media, email campaigns, and data analysis to drive engagement and conversions.
There are countless marketing channels, but choosing the “right” is the real game-changer. Since you clicked on the blog, we assume you want to know and explore different performance marketing channel tips for your business.
Whether you run a small or medium business or a startup, you must invest your time and money in marketing channels. The performance marketing channels listed below will help you evolve your business. You can follow and apply the latest marketing trends to make the process easier and get faster results.
But before, you need to know what exactly a marketing channel is.
What is a Marketing Channel?
A marketing channel is a platform or an outlet a business or a brand uses to connect and communicate with its target audience. It is a traditional method of promoting a company or a product. Significant changes have occurred in how companies promote their products in the past few years.
Suppose a marketing channel is a potential user’s email inbox. Now you can use this channel for pay-per-click (PPC), campaign promotion, referral marketing tactics, event marketing tactics, and many more. Similarly, a social media platform like Instagram is a popular marketing channel. Marketers may leverage Instagram for live streaming video promotion, content curation marketing tactics, DM consumers, and more.
Types of Marketing Channels & How you can utilize them
In general, there are four types of marketing channels:
Free Marketing Channels
Paid Marketing Channels
Digital Marketing Channels
Traditional Marketing Channels
Free Marketing Channels
Marketing channels that one can use at no cost fall into this category. You will only invest your time if you wish to utilize a free marketing channel. This marketing channel is ideal for small businesses and startups. Free marketing channels include social media apps like LinkedIn and the Q&A platform Quora.
Paid Marketing Channels
Marketing platforms that require you to pay for access come under this marketing channel. For example- paid ads, influencer marketing, and commercials. Remember that specific marketing channels can be free to access and paid by nature. For instance, Facebook is free to use; Facebook ads are paid.
Digital Marketing Channels
Any form of marketing that gets done online is known as digital marketing, such as social media, organic search (SEO), paid search, emails, blogs, and video marketing.
Traditional Marketing Channels
Marketing that is conducted offline is traditional. Traditional marketing channels include print ads and outdoor advertising, such as billboards. Traditional marketing gives you complete control of your message and helps you grab your audience’s attention, as digital marketing channels can become crowded. Big brands investing in digital marketing focus on traditional marketing as well such Netflix.
Leverage the power of marketing channels
1. Email Marketing
Email marketing is one of the most potent methods to engage with consumers.
For many years many organizations have been using email marketing to form a connection with audiences. It has progressed from a simple communication mode to widespread global usage. In 2022, as per Statista reports, there were more than 4 billion email users globally. This number is expected to grow in 2025.
If you run a business, you need to invest in email marketing. Every company utilizes the influence of a well-crafted email to impress its target audience. No matter how small your business is, you can reach millions of people with email marketing.
In 2022 alone, over 300 billion emails were sent and received in a single day worldwide. That is a surprising amount of daily exchange of emails daily.
How to write a quality email?
Marketing emails have to be written with precision and creativity. There is variety in writing emails, too. We recommend creating different email marketing templates for various purposes- do not stick to just one style and tone. For instance, gently remind an app’s users who have not logged in over the last two weeks. Email marketing services can assist you with writing a compelling email that speaks volumes.
2. Social Media
As of 2023, there are over 4 billion social media users globally- more than 2.5 billion users in 2017. In the coming years, the number of active users will undoubtedly increase.
As a marketing channel, social media is a powerful medium for businesses of all sizes. People discover, explore, learn, and follow your brand on social media- they take an interest and eventually buy from you. Social media marketing services can bring remarkable success results to your business. We recommend hiring a professional social media marketing agency with a successful previous project (s).
Some of the benefits of social media as a marketing channel are listed below:
It helps humanize your business: Social media enables you to do your business as an active participant. The kind of posts you publish decides a person’s interaction interest level.
It drives traffic: Every business uses marketing to drive traffic. And social media is a top channel for elevating your website’s or app’s traffic. You must expect to make sales and grow your business with traffic.
Lead generation: Lead generation is another aspect social media assists with; you can try to generate leads and conversions directly on different platforms. Instagram and LinkedIn- are both used widely to generate leads.
Brand awareness: Businesses turn to the brand only when the vast majority of people can recognize them through certain elements. And social media is a perfect medium to emphasize these elements. Better brand awareness means a better outcome. Online branding services can assist you create impactful strategies.
Help build meaningful relationships: Social media is a blessing when building meaningful relationships with target users. Social media networks can open direct and indirect communication lines with all your followers.
3. Instagram Can’t be Missed
There are over 14 million Instagram users in the US alone!
It is pretty clear that Instagram is not meant for personal use only. It has become a widely used marketing channel. Almost 71% of businesses use Instagram to promote their product and to communicate with people.
Instagram users are also pro-active. They love this social media channel- they are engaged and invested in brands they follow. As per a study conducted, about 59% of users visit the platform daily and spend at least 7 hours per week. Such as the audience which is invested and is smart enough to analyze a market competitors can’t be missed.
Instagram is ideally used by businesses to establish themselves and launch new products. You will be surprised to know that every month almost 130 million Instagram users engage with available shopping content. The social media channel allows you to promote your brand in an authentic manner- without using hard selling methods. You can increase your Instagram followers by following certain tactics. The more followers you have- the more your business popularity will grow.
Instagram primary benefit over other networks is the “visual” experience it provides. If you have a business that will benefit massively from the proper selling of its design, then Instagram is the marketing channel you should utilize. We are talking about businesses such as clothes, hair stylist, beauty products, etc. Video, reels, illustrations- are all great content options to post on Instagram.
It means one billion opportunities to sell your brand. Considering the short-video feature, it has become much more popular than one could have imagined.
In a short time, TikTok has become an excellent social media marketing platform for brands to sell their products to Gen Z. An eMarketer report predicts that the number of Facebook users under “25” will drop to below 15% in 2023. That’s very much less than TikTok’s percentage, which stands at 44%.
How is TikTok still ruling?
Let us take a glance at some trends of TikTok summing up to 2023:
Below is a chart by Google Trends showing the dominance of TikTok:
Nearly 40% of Genz claims TikTok is where they learn about new products and buy them. Having the attention of such a vast proportion of the audience points out one thing- the rise in TikTok ads.
Search volume for “TikTok ads” has taken a massive leap in the last two years.
As a conclusion of one survey, it was found that more than 75% of Genz users say they learn about politics and justice on TikTok.
#blackklivesmatter- one of the news that generated more than a billion views on TikTok.
Pro Tip:
Analyze what your competitors are doing differently.
5. Paid Advertising to Reach Potential Users
Paid advertising is worth every penny.
Small to medium-sized businesses have been facing a decline in organic reach for quite some time. It is one of the biggest challenges, especially for people who begin an account afresh.
This makes sense. As the decline of organic reach is known, it is evident that accounts or pages that spend money on paid advertisements get more exposure and reach. This is why many small businesses face loss in such gigantic competition.
L’Oreal spends almost $100 million on digital ads. We can measure the level brands can go to with paid advertisements.
The average reach for an organic Facebook post is just 2.2%, but it can be as low as 1.1% for some brand pages, Studio 93 mentions in an article.
If you plan to fulfill your dream of transforming your business idea into execution, then paid ads should be a big part of that “social media marketing plan.”
Pro Tip
Keep Posting: Although paid advertising is thriving. We must remember to utilize organic ways to interact with users. We need to juice out the true potential of organic reach. Keep posting authentic and exciting social media content to grow brand awareness, tell people about your customer service, and be of service to target audiences.
Keep Experimenting: Experiment with your top post to drive organic reach.
Facebook ads best practice: Facebook ads can be beneficial for new businesses. You can promote your business product via Facebook ads
Game Up: If you are already a vivid paid advertiser. Consider investing in smart solutions such as Later, Sprout Social, and Hootsuite. Or find your choice of tool.
6. Video- a Dynamic Marketing Channel
Video marketing has become a new gold standard for any business size. In this time and day, video has proven to be a beneficial mode of delivering your brand message. It is for more than just big companies; small to medium businesses can attract potential consumers through video publication. You can use videos to get published on your social media accounts to help promote your business.
Video marketing is about two things:
Video instead of text and images: Video can make a vast impact instead of text and messages published as a post. People watch a video as it requires less effort.
Platforms such as YouTube and TikTok have gigantic users, giving you a broad audience to deliver the message.
Look at the below statistics to understand the impact of a video:
70% of viewers purchased from a brand after seeing it on YouTube
Almost 96% of people have watched an explainer video to know more about a product or service.
Here are some ideas on how you can use video as a marketing channel:
Create product or service videos
One of the smartest and most creative ways to promote your product/business is via a video. In a video, you can explain the features and benefits of your products/services in any way you wish. For example: if you sell beauty products, take HD photos of them in a different setting so that people can see how they appear in action.
Video testimonials
Video testimonials are brilliant for showing off your consumers’ reviews. A testimonial can show how much a consumer is satisfied with your products and services.
Short-form videos
In many cases, videos perform better than an image. Instagram videos have often received more engagement compared to other platforms. Below are some of the reasons why videos are watched more;
They do not consume much energy, and
They take less time directing as well.
Every central platform is rooting for short-form videos but has named them differently, such as YouTube has called them “Shorts,” Instagram has named them “Instagram Reels,” etc.
An average American spends 80 minutes watching TikTok daily- businesses have learned that “videos” content will emerge.
Instructional videos are a hit
From cooking videos to guitar lessons, instructional videos are a hit among audiences. An instructional video series can attract users if you sell e-learning courses or online tutorials. Also, you can tell users how to use your product effectively with an instructional video.
7. SEO (Search Engine Optimization)
Whether you want to spend money on SEO that is entirely your choice. In SEO, you must invest substantial time to ensure your site gets found by as many users as possible. You do not have to spend money on SEO or pay for exposure. You can use skilled search engine marketing services to get faster results.
For beginners, let me explain SEO in simple words. SEO is optimizing your website through target keywords to increase website traffic.
It is crucial to rank your site on search engines or help people search for things relevant to your website. SEO is a must if you want to be on top of search engines!
Following are two types of SEO you should know about:
Local SEO: It is a strategy that considers geographical components the highest priority. It helps your business to be more visible in Google’s local search results.
Organic SEO: It is optimizing organic content to get organic traffic directed to your website. In organic SEO, you can monitor, maintain and troubleshoot your site’s ranking on Google search results. You can perform this action via tools such as Google search console (a free service offered by Google).
8. Website
Another massive marketing channel is a website. Your business website is an indirect channel that provides as much information about your services or products. It is an excellent source for your consumers to learn about your services or business.
Here are some of the areas where you can work to improve the conversion rate:
Web copy
Your website’s content is the first thing a user sees. In your content marketing strategy, you must focus on how to create compelling and engaging content. The content you make must be perfectly aligned with your business vision. Think of content as a long-term investment. Consume as much time as you wish to avoid revamping content after every six months!
Your homepage must include content that offers value to your users, such as a free ebook, a report, or a portfolio. The rest of the website must have simple content; it should be readable, answer consumers’ questions, etc.
Blogs
Nowadays, blogs have immense importance. It is a standard and excellent method to provide valuable information to consumers. You can display your expertise on any subject matter by publishing blogs regularly. With a blog publication, you can also strengthen your SEO and brand image.
Blogs also help build trust with end consumers by showing them how much they can benefit from working with your company. We couldn’t leave blog out of the list, as in 2023, it has become a massive marketing channel. It is one of the most important channels for driving traffic to your website and app.
9. Influencers
Influencer marketing is another valuable tool to expand your business. The marketing industry is acknowledging the power of influencer marketing and promoting itself with the help of users. There is a rise in demand for influencer marketing agencies, too.
Following are some types of influencer marketing:
Instagram Influencers
YouTube Influencers
Blogger Influencers
Influencers can help brands connect with consumers on a more personal level. With the help of influencers, you can influence your buyers. According to a report by Tomoson, 51% of marketers said that influencer marketing helps them get better consumers.
If used correctly, influencer marketing can help you become popular among marketers and target audiences. You can do custom market research on your own to find a relevant influencer or take assistance from a b2b market research agency to do the deed.
10. Affiliate Marketing
What is Affiliate Marketing?
Affiliate marketing is how an affiliate earns a commission for marketing another organization’s products/ services. A person who practices affiliate marketing performs search for a product (that is popular or relevant and advertises the same to acquire an amount of the profit they want to make.
Many different companies or organizations use affiliate marketing- the prime reason is that they have shown themselves to be incredibly effective in elevating sales revenue. For example- you sell shoes online and want to target young women aged 18-30 who live in the USA. An affiliate could help you reach your business to those particular consumers by placing links on their website through which they can visit your site directly.
11. Referrals
Referral is another powerful marketing channel you must use in 2023. It can create a constant loop of loyalty, trust, and goodwill- all those qualities every business looks for in a consumer. A happy and satisfied consumer is much more likely to refer to your brand and much less if they are disappointed. Many businesses lose good consumers only because of poor service.
Here are some reasons why you need to invest in referral marketing:
Word-of-mouth drives five times more sales than a paid method.
Consumers acquired with the help of word-of-mouth stick longer and are more likely to make a purchase.
Half of Americans select word-of-mouth products if they could choose one source for information.
12. User-generated content
What is user-generated content?
User-generated content is brand-particular content created by consumers and published on social media or other channels. It has become the most beneficial and engaging marketing channel. UGC or user-generated content comes in many forms, such as reviews, videos, images, testimonials, or even podcasts.
UGC can be used to represent a user journey, plus it is very effective in attracting users. UGC has become a significant element of a content marketing strategy, and you can use this method to show your target audiences how much people love your product. People can relate to other genuine users/consumers. Eventually, this method can increase trust and loyalty among consumers.
Nowadays, brands have to compete to be seen by users. It has become tough to grab users’ attention. With the integration of UGC, you can convince users without putting in much less effort.
13. Direct Mail Marketing
Direct mail marketing involves sending physical promotional materials like:
Brochures
Catalogs
Postcards
To potential customers through postal mail. It can be highly targeted, allowing businesses to reach specific demographics or local markets by using mailing lists based on consumer data. This traditional channel provides a tangible connection to consumers, often leading to higher engagement and response rates compared to digital channels.
Even though direct mail marketing has lost its charm as a popular marketing channel to the widespread use of the internet, it can still be an effective approach to reaching audience when used correctly.
14. SMS Marketing
SMS marketing allows businesses to send promotional messages, offers, and updates directly to subscribers’ mobile devices via text messages. This channel boasts high opening rates (often above 90%) and quick response times. By using short, concise messages and including clear calls to action, businesses can effectively engage their audience and drive conversions. Additionally, SMS marketing can be integrated with other marketing channels, such as email or social media, to create a cohesive, cross-channel marketing strategy.
Some of the most innovative ways of incorporating SMS marketing to your existing marketing strategy are:
Alerts & Reminders: You can significantly reduce the likelihood of service failures by alerting customers directly. Additionally, SMS reminders are an effective way of promoting your business through events, loyalty programs, and promotions.
Contests & Offers: Nobody wants to miss out on all the offers, discounts, or contests that will allow them a chance to win some reward.
Customer Feedback: People are very likely to respond to feedback forms sent using SMS, thanks to their prompt delivery.
15. Native Advertising
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This type of advertising blends seamlessly with the content, making it less intrusive and more engaging for users. Native ads can appear on social media platforms, content recommendation widgets, or within the editorial content of a website. By providing relevant and valuable content, native advertising can generate higher engagement and conversion rates than traditional display ads.
Here are a few reasons to choose native advertising over other forms of advertising:
Native advertising creates great opportunities for creative exposure.
Distributing customized and creative in-app content is fairly easy in native advertising.
It outperforms traditional ads.
16. Webinars
Webinars are online events or presentations that enable businesses to engage with their audience in real-time. They can be used for various purposes, such as educating potential customers, demonstrating product features, or sharing industry insights. Webinars are an excellent channel for generating leads, as attendees often provide their contact information during the registration process. By providing valuable content and engaging with the audience through Q&A sessions or live chats, businesses can build brand authority and nurture relationships with potential customers.
Several businesses use webinars to educate their leads and for building stronger relationships with them through real-time conversations.
A few tips that might come in handy when leveraging webinars as a form of marketing are:
Focus on making the topic as interesting as possible.
Make and nurture connections, and later use them to promote your event.
Provide your attendees with valuable content.
Enjoy better engagement by consolidating content assets.
17. Voice Search Optimization
Voice search optimization (VSO) focuses on improving a website’s visibility and rankings in voice search results provided by voice assistants like Amazon Alexa, Google Assistant, and Apple Siri. This involves optimizing website content for natural language queries and long-tail keywords, as users tend to speak more conversationally when using voice search. Additionally, businesses can leverage structured data markup and ensure their website is mobile-friendly to increase the likelihood of being chosen as a voice search result.
VSO is an effective way of capturing organic search traffic and improving your site’s overall SEO and ranking.
18. User-Generated Content (UGC)
UGC refers to any form of content, such as images, videos, or reviews, created by users rather than the brand. Businesses can encourage and leverage UGC by creating social media campaigns, contests, or branded hashtags that motivate users to share their experiences with the brand. UGC can build trust and credibility among customers, as it is perceived as more authentic and unbiased compared to brand-created content. Additionally, UGC can boost brand awareness and engagement, as users often share their content with their networks.
Below we have listed the five steps to get the most out of user generated content for marketing purposes:
Go for social media platforms that best resonate with your brand and campaign.
Set specific goals and work towards them consciously.
Make it easy for your customers by expressing your requirements subtly but clearly.
Focus on community building.
Analyze and measure your efforts consistently.
19. Guerilla Marketing
Guerilla marketing is an unconventional marketing strategy that relies on surprise, creativity, and innovation to make a lasting impression on the audience. It is characterized by low-cost, high-impact tactics, often executed in public spaces or through unconventional media channels. Examples of guerilla marketing include street art, flash mobs, and publicity stunts. While guerilla marketing can generate significant buzz and brand exposure, businesses must be mindful of potential legal issues and ensure their tactics align with their brand image.
Some examples of guerilla marketing include:
Buzz Marketing
Ambient Marketing
Stealth Marketing
Projection Advertising
Ambush Marketing
Grassroots Marketing
20. Event Marketing
Event marketing involves promoting a brand, product, or service through in-person or online events, such as conferences, trade shows, and product launches. By participating in or hosting events, businesses can engage with their target audience, showcase their offerings, and generate leads. To maximize the impact of event marketing, businesses should ensure their events provide value to attendees, such as networking opportunities, educational content, or exclusive offers. Additionally, businesses can leverage event marketing by promoting their participation through other marketing channels like social media, email, and content marketing. Post-event follow-up is crucial to nurture relationships with potential customers and measure the success of the event marketing efforts.
It is suggested to make the most out of event marketing to increase event awareness and create deeper relationships with prospects.
To summarize, event marketing is an effective way of:
Building brand awareness
Increasing customer engagement
Upselling customers
Generating leads
Educating prospects and customers
21. Geofencing Marketing
Geofencing marketing uses real-time data from mobile devices to deliver targeted ads and offers to users based on their geographic location. This marketing channel leverages GPS technology and geofencing to create virtual boundaries around specific locations, such as a store, competitor’s location, or event venue. When users enter these boundaries, they receive targeted notifications or ads on their mobile devices. Geofencing marketing is particularly effective for local businesses and those looking to tap into specific markets. It can help drive foot traffic, promote in-store offers, and provide valuable insights into consumer behavior.
22. Retargeting
Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously visited a website or engaged with a brand’s content but have not yet converted. Retargeting campaigns leverage tracking cookies and display relevant ads to these users as they browse the internet, visit social media platforms, or use mobile apps. By reminding users of their previous interest in a product or service, retargeting increases the chances of converting them into customers. Retargeting can be implemented across various platforms, such as Google Display Network, Facebook, and Instagram, and should be combined with segmentation and personalization to deliver the most effective ads to the target audience.
Here are a few reasons you might want to consider retargeting as a form of marketing for your business:
Enables you to connect with potential customers repeatedly
Increases conversion rates significantly
Supports personalized marketing
Makes it easy to reach out to prospects on sites they visit frequently
23. Beacon Marketing
Beacon marketing uses small, wireless devices called beacons that emit Bluetooth Low Energy (BLE) signals to communicate with nearby smartphones and tablets. When a user’s device comes within range of a beacon, it can trigger personalized messages, promotions, or notifications to be sent to their device through an associated mobile app. Retailers, event organizers, and other businesses can use beacon marketing to provide a highly targeted and contextually relevant experience for their customers, such as offering in-store discounts, guiding users through an exhibition, or providing real-time information at a conference. To effectively implement beacon marketing, businesses should ensure their target audience has the necessary mobile app installed, maintain customer privacy, and provide value with their messaging.
24. Retail Marketing
Businesses use retail marketing strategies to entice customers to buy their products and services. The techniques employed are based on four key components known as the four Ps: product, price, place, and promotion.
Product: While retailers typically don’t manufacture their products, the range of items they offer is still crucial in attracting customers. It’s important for customers to feel confident that they can find what they’re looking for at your store.
Price: In a highly competitive retail market, prices are driven down. While increasing your prices may increase profits per item, it could also cause some customers to switch to competing retailers offering the same product at a lower price.
Place: The term “place” can indicate both the physical location of a store and its online presence. For online retail stores, achieving high rankings on Google for specific keywords can be equally beneficial as having a storefront on Fifth Avenue in New York.
Promotion: The key to successful retail promotion is establishing a connection with customers and increasing their familiarity with your brand. Customers who are unaware of your existence are unlikely to consider your products when they purchase. It may take multiple interactions with your brand before customers feel confident enough to make their first purchase.
Creating and implementing an online retail marketing strategy can be pivotal in your business’ success journey.
25. Interactive Marketing
Interactive marketing, also known as engagement marketing or experiential marketing, is a marketing approach that encourages active participation from the target audience. By engaging customers through immersive experiences, interactive marketing can create a deeper emotional connection between consumers and the brand, leading to increased brand loyalty, advocacy, and conversions. Examples of interactive marketing tactics include interactive displays, virtual reality experiences, gamification, and user-generated content campaigns. To implement effective interactive marketing, businesses should focus on providing memorable, shareable experiences that resonate with their target audience and align with their brand values.
What to do next?
To expand your business or establish it as a brand, you must invest your time and money in marketing. With proper use of marketing channels as suggested above, you can transform your business. All of the above-mentioned channels are carefully analyzed and tested by Woosper industry experts for improved results. Utilize these suggestions to create an impactful online marketing strategy to its maximum capacity. By integrating all of them, you can attain your 2023 marketing goals.
There are several types of marketing channels and the most appropriate for your business among these would depend upon your unique requirements and expectations. Some major types include digital advertising, event marketing, content marketing, direct marketing, and more.
Any offline or online medium that is used by businesses to reach other businesses classifies as a B2B marketing channel. Some examples of B2B marketing channels are SEO, PPC, email marketing, websites, and content marketing.
Guerrilla marketing generates noticeable brand exposure through advertising utilizing unique techniques to inspire surprise, astonishment, or surprise.
The late business author Jay Conrad Levinson, who wrote multiple books about guerrilla tactics in a variety of professional fields, coined the phrase in the early 1980s. Naturally, marketing was considerably different back then, and while guerilla marketing is still used today, the rapidly evolving digital landscape is changing how it appears.
Guerrilla digital marketing strategies, however, are not a confrontational style of speaking. It boosts brand recognition with sizable audiences without interfering with them, making it a very unorthodox kind of marketing.
When we hear the term “guerrilla marketing,” we can’t help but think of guerrilla warfare since this form of marketing gets its name from that activity. Guerrilla tactics in combat heavily rely on the element of surprise.
But how does that apply to the work we do on a daily basis? Guerrilla marketing tactics mostly rely on the element of surprise. It seeks to design very unorthodox marketing strategies that pounce on people as they go about their daily lives.
Guerrilla marketing’s relatively low cost is something that marketers particularly appreciate. The true investment in this case is creative and intellectual; nonetheless, its execution need not be pricey. In his piece on “guerrilla content,” Michael Brenner succinctly defines it. He compares this form of marketing to reusing your existing material, such as growing each report section into a blog post. It’s a time investment rather than a financial one.
Guerrilla marketing functions somewhat by reusing the surroundings of your target audience. Determine which parts of it may be evaluated and reused to include your brand.
Let’s Explore a Few Types of Guerrilla Marketing
There are quite a few subcategories of guerilla marketing, despite how specialized it may seem.
Outdoor Guerrilla Marketing – adds something to already-existing urban settings, such as by attaching something detachable to a statue or by placing transient artwork on sidewalks and streets.
Indoor Guerrilla Marketing – Guerrilla marketing in indoor spaces, such as railway stations, stores, and university campus buildings, is similar to outdoor guerilla marketing.
Event Guerrilla Marketing – using an on-going event’s audience, such as a concert or athletic event, to prominently promote a good or service, typically without the event’s sponsors’ consent.
Experiential Guerrilla Marketing – it is basically all a combination of all of the above, the only difference is the way it is executed, it requires the users to communicate with the brand.
It might be difficult to understand Guerrilla marketing since it’s still a new concept. Let’s see stories of a few brands who applied guerilla advertising to their campaigns to better understand its functionality.
BBC’s Dracula Billboard
The huge billboard created by BBC that reminded everyone of the mysterious things that can take place at night is something you cannot miss. The brand wanted to capitalize on this emotion to promote its new show, Dracula.
During daytime, the billboard was designed with basic red text on a plain background with a few bloody stakes. However, going by the show’s concept, the billboard changed by nighttime, making it look more dangerous by playing with shadows.
The exhibit was eventually highlighted in Adweek and enjoyed some viral popularity for its originality and deft execution.
Key Takeaway: The main point to remember is to be creative with your promotional materials. In this instance, only using light and shadow was sufficient to draw attention to the statement.
Greene King’s Candid Yet Heartfelt Videos
The bar and brewing company Greene King worried that small, local businesses, especially the pub, would begin to be replaced by giant corporate stores, so it started a campaign to emphasize how crucial these neighborhood institutions are. Bartenders, guests, and pub owners wrote content that made the difference.
These people received cameras to record video of the most memorable events and gatherings they had ever attended at these neighborhood pubs, such as weddings, funeral receptions, and birthday parties. These movies were posted on Greene King’s YouTube page and addressed the question, “Where would we enjoy these moments if not in these community gathering places?”
Key Takeaway: With guerrilla marketing, it’s acceptable to become a touch sentimental. Consider the feelings that your offer evokes. Next, ask your audience to develop content that reflects their personal connections to your brand.
Fiji Water’s Fiji Girl
One guerilla marketing technique to draw attention in subtle ways is strategic product placement. One such is the appearance of Fiji Water at the 2019 Golden Globes, where models dressed blue and carried water trays for thirsty viewers.
But it didn’t end there. Kelleth Cuthbert, a model, would stand in the background during picture shoots and essentially photobomb famous people.
Cuthbert became recognized as a common factor when the images started to circulate on social media, earning her the moniker #FijiGirl. In the end, she emerged as one of the evening’s highlights, gaining admirers and highlighting the reputation of Fiji Water.
Key Takeaway: Your brand can stand out even if it isn’t the event’s main attraction.
To Sum it Up
We hope that understanding guerilla marketing ideas became a easier and that you might get inspired by the stories. It’s ok for crowdsource content strategies for your campaigns. Always remember to meet them where they are and introduce your brand. Instead of interjecting, entice them to speak.
